Schwartz Consulting Partners, Inc. Hispanic Focus Groups & Qualitative Research Consultants U.S. Hispanics represent 477 Billion dollars of buying power for the year 2001. U.S. Hispanic buying power will DOUBLE in the next ten years! Tampa Bay, Hispanics represent 23% of the area population

Two Main principles when conducting U.S. Hispanic research:

1. There is only ONE Spanish language! U.S. Hispanics come from more than 25 different nations and they naturally speak Spanish with their distinct accents, not dialects!

2. U.S. Hispanics do not belong to the "American Melting Pot", but rather strive to maintain their cultural identities. By not understanding and communicating effectively to U.S. Hispanics, many marketers are losing their opportunity to compete in this growing population segment.

Is your company addressing U.S. Hispanics correctly?
We can help.
Our Hispanic consultants/ moderators have first hand experience in the U.S., Latin America, and Caribbean markets and work with top marketers from around the globe. From advertising to product usage research, Schwartz Consulting Partners, Inc. can help you understand and service your Hispanic consumers. Schwartz Consulting has a highly experienced Bilingual and Bicultural Staff specializing in Multi-Cultural Targeting, and Segments: Partially–Acculturated Non-Acculturated and Fully Bilingual Markets conducted in English or Spanish.

Contact us for your next research project!