Bonita Schwartz - Founder/CEO

The Chief Executive Officer and driving force behind the Schwartz organization, Bonita Schwartz founded the business in 1980 with a vision. A strategic thinker with a "can do" attitude and a deep commitment to ethics, Schwartz services national & international clients, including Bilingual/Hispanic research.

Ms. Schwartz is a trained research practitioner. Her background with government sponsored academic research and government agencies positioned her for her future in the market research industry. Ms. Schwartz is also the President and Founding Partner of Schwartz Consulting Partners, Inc., a custom marketing research consulting firm.

Bonita's success has been recently chronicled in Entrepreneur Magazine, Business Week, Tampa Bay Business Journal, the Orange County Register and the Tampa Tribune. She has also been featured in numerous in-depth interviews on the NBC television network.

A research industry icon, Bonita is a seasoned professional and maintains professional friendshops throughout all of the fifty states and the world. She has established herself and her staff as an outstanding resource to national and international companies of all sizes.

Affiliations include:
Market Research Association (MRA)
American Marketing Association (AMA)
Qualitative Research Consultants Association (QRCA)
Focus Coast to Coast
Women Executives of America
American Board of Tourism

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Randy Carson- Facility Director

Randy Carson is responsible for overseeing the day-to-day operations of Schwartz Research Services. Randy has over 20 years experience in the marketing research field, having worked in both the qualitative and quantitative areas. A graduate of Miami University in Oxford, Ohio with a degree in Radio-TV-Film, Randy worked in broadcast journalism before moving into marketing research. Randy joined Schwartz Research in 2001.

At Schwartz Research, Randy is personally involved in every project, from the bidding process to its successful conclusion. Randy’s winning personality and professionalism ensures a productive and pleasant client experience. As Facility Director, Randy is your main contact when your marketing research needs bring you to Tampa.

Associations and Awards:
Board of Directors, Marketing Research Association - Florida Chapter, Secretary
Marketing Research Association - Professional Researcher Certification (PRC)
Marketing Research Association, 2009 Chapter Service Award.

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Jonathan Acosta-Rubio - Project Manager

Jonathan, a graduate of Loyola University New Orleans, is a new addition to the Schwartz Research team having come to us in 2008. Jonathan is responsible for day to day project needs and addresses all client concerns.

Jonathan is experienced in Latin and South American research and as our bilingual project manager, he can assist with any international project initiatives.

Jonathan is a member of the Florida Chapter of the Market Research Association.

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